Wednesday, November 26, 2008

My DVR is the only piece of technology that actually works for me.

(My cell phone interrupts annoyingly, my computers are cold taskmasters, and my game consoles are gathering dust.)

Tuesday, November 25, 2008

Is an “other-guy” ad really the best thing you can come up with?

An “Other Guy Ad” (as defined by yours truly) is an ad that features either a world without the product or the competitor’s product. So the whole thing is the opposite of the benefit.

I have grown weary of this creative gimmick / technique / crutch / template / default “solution”.

Friday, November 21, 2008

Tuesday, November 11, 2008

Before you brainstorm, brandstorm.

(By that I mean talk about the brand and its promise before jumping to ideas for ads and whatnot.)