An “Other Guy Ad” (as defined by yours truly) is an ad that features either a world without the product or the competitor’s product. So the whole thing is the opposite of the benefit.
I have grown weary of this creative gimmick / technique / crutch / template / default “solution”.
Episode 192: Susan Credle, CCO of Leo Burnett - A lively and enlightening chat with the esteemed Chicago agency's generous, honest and wonderfully articulate creative leader.
1 week ago