An “Other Guy Ad” (as defined by yours truly) is an ad that features either a world without the product or the competitor’s product. So the whole thing is the opposite of the benefit.
I have grown weary of this creative gimmick / technique / crutch / template / default “solution”.
Episode 228: Todd Goodale Podcast Special - Todd is a freelance creative director who has won over two dozen international awards. More important: He's a great friend and a true conversationalist.
1 week ago