An “Other Guy Ad” (as defined by yours truly) is an ad that features either a world without the product or the competitor’s product. So the whole thing is the opposite of the benefit.
I have grown weary of this creative gimmick / technique / crutch / template / default “solution”.
Episode 186: Pete Harvey, Partner and CD at barrettSF - Andy Corbett, misery, Sandy and 'Melo, singing, ballparks, and fear.
6 hours ago