An “Other Guy Ad” (as defined by yours truly) is an ad that features either a world without the product or the competitor’s product. So the whole thing is the opposite of the benefit.
I have grown weary of this creative gimmick / technique / crutch / template / default “solution”.
Episode 265: Ashley Milhollin, Sr. Copywriter at Zambezi - The difference between a student and a professional, partnering with Dan Rosenberg, working with CDs and life in Los Angeles
1 week ago