An “Other Guy Ad” (as defined by yours truly) is an ad that features either a world without the product or the competitor’s product. So the whole thing is the opposite of the benefit.
I have grown weary of this creative gimmick / technique / crutch / template / default “solution”.
Episode 256: Photographer Erika Liden and AD Anders Granberg - Visiting from Sweden, alumni Erika and Anders share thoughts on industriousness, the importance of professional networks, and the essence of collaboratio...
18 hours ago