An “Other Guy Ad” (as defined by yours truly) is an ad that features either a world without the product or the competitor’s product. So the whole thing is the opposite of the benefit.
I have grown weary of this creative gimmick / technique / crutch / template / default “solution”.
Episode 239: Tom O'Keefe, Founder and CEO of O'Keefe Reinhard & Paul - Seasoned with just enough of a Chicago accent, Tom discusses (among other things) the importance of soul, partnerships and prolificacy.
1 week ago