An “Other Guy Ad” (as defined by yours truly) is an ad that features either a world without the product or the competitor’s product. So the whole thing is the opposite of the benefit.
I have grown weary of this creative gimmick / technique / crutch / template / default “solution”.
Episode 182: Chris Beresford-Hill and Dan Lucey, CDs at BBDO NY - A superstar CD team talks candidly about bosses, personal traits, selling great work and their own partnership.
4 days ago