An “Other Guy Ad” (as defined by yours truly) is an ad that features either a world without the product or the competitor’s product. So the whole thing is the opposite of the benefit.
I have grown weary of this creative gimmick / technique / crutch / template / default “solution”.
Episode 269: Adil Hussain, Copywriter at EP+Co - Visiting Atlanta from Erwin Penland in Greenville, Adil covers Creators, Craftsmen and Creatives; being different; and the sticky but important topic of ...
6 days ago