An “Other Guy Ad” (as defined by yours truly) is an ad that features either a world without the product or the competitor’s product. So the whole thing is the opposite of the benefit.
I have grown weary of this creative gimmick / technique / crutch / template / default “solution”.
Episode 188: Andrew Harper, Senior Art Director at The Richards Group - Visiting from Dallas, Andrew shares his thoughts on life balance, taking risks and Moore (as in Matt Moore).
1 week ago