An “Other Guy Ad” (as defined by yours truly) is an ad that features either a world without the product or the competitor’s product. So the whole thing is the opposite of the benefit.
I have grown weary of this creative gimmick / technique / crutch / template / default “solution”.
Episode 253: Pete Imwalle, COO of RPA - What does an ad agency's Chief Operating Officer do? He or she leads, enables, supports and cares.
1 week ago