An “Other Guy Ad” (as defined by yours truly) is an ad that features either a world without the product or the competitor’s product. So the whole thing is the opposite of the benefit.
I have grown weary of this creative gimmick / technique / crutch / template / default “solution”.
Episode 212: Peter Alsante, CD at BBDO NY - A journey from executive assistant to CD. In one decade. At one agency.
5 days ago