An “Other Guy Ad” (as defined by yours truly) is an ad that features either a world without the product or the competitor’s product. So the whole thing is the opposite of the benefit.
I have grown weary of this creative gimmick / technique / crutch / template / default “solution”.
Episode 220: John Matejczyk with Hillary Lannan - A lively visit with John, CD and founder, and Hillary, Director of Recruiting, of MUH-TAY-ZIK | HOF-FER in SF, CA
4 days ago