An “Other Guy Ad” (as defined by yours truly) is an ad that features either a world without the product or the competitor’s product. So the whole thing is the opposite of the benefit.
I have grown weary of this creative gimmick / technique / crutch / template / default “solution”.
Episode 226: Dave Canning, ECD at 180 Amsterdam - Husband and wife Dave Canning and Kasia Haupt Canning visit The Creative Circus from The Netherlands. So much love, so many awards.
5 days ago