An “Other Guy Ad” (as defined by yours truly) is an ad that features either a world without the product or the competitor’s product. So the whole thing is the opposite of the benefit.
I have grown weary of this creative gimmick / technique / crutch / template / default “solution”.
Episode 233: Ecole Weinstein, Group CD at Havas Worldwide - With talent scout Heather Hayden, Ecole discusses fear, how to be a CD and the necessity of passion.
1 week ago