An “Other Guy Ad” (as defined by yours truly) is an ad that features either a world without the product or the competitor’s product. So the whole thing is the opposite of the benefit.
I have grown weary of this creative gimmick / technique / crutch / template / default “solution”.
Episode 273: Rob Lambrechts, CCO of Pereira & O'Dell - A heartfelt converstion about feeling like a fraud, the job of a CCO, good client relationships, parenting, PJ Pereira, and choosing a partner
1 week ago