An “Other Guy Ad” (as defined by yours truly) is an ad that features either a world without the product or the competitor’s product. So the whole thing is the opposite of the benefit.
I have grown weary of this creative gimmick / technique / crutch / template / default “solution”.
Episode 184: Jameson Rossi, Copywriter at Translation in New York - It takes energy to get places, and Jameson is proof of that. Just one year into his ad career he has some great things to say.
1 week ago