An “Other Guy Ad” (as defined by yours truly) is an ad that features either a world without the product or the competitor’s product. So the whole thing is the opposite of the benefit.
I have grown weary of this creative gimmick / technique / crutch / template / default “solution”.
Episode 189: Brandon Voges, Photographer / Partner at Bruton Stroube Studios - Trying, failing, doing, learning and water dancing, discussed amid rumbles of thunder.
18 hours ago