An “Other Guy Ad” (as defined by yours truly) is an ad that features either a world without the product or the competitor’s product. So the whole thing is the opposite of the benefit.
I have grown weary of this creative gimmick / technique / crutch / template / default “solution”.
Episode 198: Nick Watts and Tim Harkins from Hook Studios in Ann Arbor, Michigan - Here's one for the motion makers and digital developers of the world, featuring Nick, a partner at Hook, and Tim, Associate Motion Director.
1 week ago