An “Other Guy Ad” (as defined by yours truly) is an ad that features either a world without the product or the competitor’s product. So the whole thing is the opposite of the benefit.
I have grown weary of this creative gimmick / technique / crutch / template / default “solution”.
Episode 245: Lance Parrish, CD at Grey Group - An honest talk about some harsh realities, an internet video and various definitions of success [image: Lance in the Library]
3 days ago