An “Other Guy Ad” (as defined by yours truly) is an ad that features either a world without the product or the competitor’s product. So the whole thing is the opposite of the benefit.
I have grown weary of this creative gimmick / technique / crutch / template / default “solution”.
Episode 242: Kevin Flatt, Brand Director at MINIMAL (MNML) - Resilience, keen definitions of advertising and design, key traits for junior creatives, and the ubiquitous nature of challenges
1 week ago