An “Other Guy Ad” (as defined by yours truly) is an ad that features either a world without the product or the competitor’s product. So the whole thing is the opposite of the benefit.
I have grown weary of this creative gimmick / technique / crutch / template / default “solution”.
Episode 249: Robin Fitzgerald, CCO of BBDO Atlanta - Robin and Dan discuss office environments, the power of good feedback and a CCO's real job.
1 week ago