An “Other Guy Ad” (as defined by yours truly) is an ad that features either a world without the product or the competitor’s product. So the whole thing is the opposite of the benefit.
I have grown weary of this creative gimmick / technique / crutch / template / default “solution”.
Episode 190: Andy Corbett. Again. - Senior Copywriter, Publicis Seattle. Topics: Job moves. Titles. Writing. Parenting. Social media. Stand-up comedy.
1 week ago