An “Other Guy Ad” (as defined by yours truly) is an ad that features either a world without the product or the competitor’s product. So the whole thing is the opposite of the benefit.
I have grown weary of this creative gimmick / technique / crutch / template / default “solution”.
Episode 181: Ted Royer, Droga5 CCO - Ted's second DGMS chat covers the agency's recent move, brands that strive to create a better world, life balance and successful collaboration.
1 week ago