An “Other Guy Ad” (as defined by yours truly) is an ad that features either a world without the product or the competitor’s product. So the whole thing is the opposite of the benefit.
I have grown weary of this creative gimmick / technique / crutch / template / default “solution”.
Episode 235: Jamie Barrett, Founder and ECD at BarrettSF - The humble yet very significant ECD shares his thoughts on Sir Charles, starting an agency and ruthless perfectionism.
1 week ago