An “Other Guy Ad” (as defined by yours truly) is an ad that features either a world without the product or the competitor’s product. So the whole thing is the opposite of the benefit.
I have grown weary of this creative gimmick / technique / crutch / template / default “solution”.
Episode 194: Jesse Juriga, CD at Google Creative Lab - Now a creative director at Google, Jesse lends his energy, perspective and intelligence to the show for a second time.
1 week ago