An “Other Guy Ad” (as defined by yours truly) is an ad that features either a world without the product or the competitor’s product. So the whole thing is the opposite of the benefit.
I have grown weary of this creative gimmick / technique / crutch / template / default “solution”.
Episode 247: The Return of GS&P's Jeff Goodby - Jeff's second visit to the podcast is half an hour and 100% unedited. On stress, directing, five keys to creativity, and brands' roles in culture.
4 days ago