An “Other Guy Ad” (as defined by yours truly) is an ad that features either a world without the product or the competitor’s product. So the whole thing is the opposite of the benefit.
I have grown weary of this creative gimmick / technique / crutch / template / default “solution”.
Episode 152: Paul Kuzma and Michelle Burgess of TRIS3CT in Chicago - A great chat with TRIS3CT's Chief Idea Officer and Director of HR about ad careers, fourth ideas and agency work spaces.
1 week ago