An “Other Guy Ad” (as defined by yours truly) is an ad that features either a world without the product or the competitor’s product. So the whole thing is the opposite of the benefit.
I have grown weary of this creative gimmick / technique / crutch / template / default “solution”.
Episode 202: Katie Brinkworth and Tim Delger of Pereira & O'Dell - Katie is a witty, engergetic copywriter. Tim is a multi-talented ACD/AD. Together they're an engaging, award-winning team.
1 week ago