An “Other Guy Ad” (as defined by yours truly) is an ad that features either a world without the product or the competitor’s product. So the whole thing is the opposite of the benefit.
I have grown weary of this creative gimmick / technique / crutch / template / default “solution”.
Episode 231: Jay Benjamin, CCO of Saatchi & Saatchi NY - Thoughts on Tall Poppy Syndrome, greener grass, attitude and leadership from a thoughtful and focused leader
1 week ago