An “Other Guy Ad” (as defined by yours truly) is an ad that features either a world without the product or the competitor’s product. So the whole thing is the opposite of the benefit.
I have grown weary of this creative gimmick / technique / crutch / template / default “solution”.
Episode 207: Danilo Boer, Senior CD, Head of Art and Design at BBDO NY - This 30-year-old BBDO VP has a very firm grasp on the importance of beauty and what real collaboration feels like.
1 week ago