An “Other Guy Ad” (as defined by yours truly) is an ad that features either a world without the product or the competitor’s product. So the whole thing is the opposite of the benefit.
I have grown weary of this creative gimmick / technique / crutch / template / default “solution”.
Episode CC (200): Norm Grey, Co-Founder of The Creative Circus - Recently inducted into The One Club's Educators' Hall of Fame, Norm reflects on 55 years as a creative and mentor.
4 days ago