An “Other Guy Ad” (as defined by yours truly) is an ad that features either a world without the product or the competitor’s product. So the whole thing is the opposite of the benefit.
I have grown weary of this creative gimmick / technique / crutch / template / default “solution”.
Episode 196: R/GA LA CD Will Esparza with CW Kervins Chauvet - Great stuff from a couple of guys who work on the Beats by Dr. Dre campaign
1 week ago