An “Other Guy Ad” (as defined by yours truly) is an ad that features either a world without the product or the competitor’s product. So the whole thing is the opposite of the benefit.
I have grown weary of this creative gimmick / technique / crutch / template / default “solution”.
Episode 260: Martin Baker, Creative at Mother - The smart, affable Circus alumnus and copywriter discusses Boston College, bacon-flavored foods and his return home to Mother.
6 days ago