An “Other Guy Ad” (as defined by yours truly) is an ad that features either a world without the product or the competitor’s product. So the whole thing is the opposite of the benefit.
I have grown weary of this creative gimmick / technique / crutch / template / default “solution”.
Episode 284: CDs Paula Maki and Joel Stacy of mono - Visiting from SF and Minneapolis, the CDs talk about getting out of the comfort zone, how to concept, transitioning from CW to CD, and going about your b...
1 day ago