An “Other Guy Ad” (as defined by yours truly) is an ad that features either a world without the product or the competitor’s product. So the whole thing is the opposite of the benefit.
I have grown weary of this creative gimmick / technique / crutch / template / default “solution”.
Episode 209: Leslie Sims, CCO, Y&R NY - How to be a CCO. Laughs. Brands' working for the greater good. Career navigation.
1 week ago