An “Other Guy Ad” (as defined by yours truly) is an ad that features either a world without the product or the competitor’s product. So the whole thing is the opposite of the benefit.
I have grown weary of this creative gimmick / technique / crutch / template / default “solution”.
Episode 216: Possible - Danielle Trivisonno Hawley, CCO; Ray Page, ECD; and Designer Nate Hinners visit from the Cannes Lion-winning Seattle shop that's also one of Ad Age's Bes...
3 days ago