Friday, September 4, 2009

Why do most ads and commercials suck?

5 comments:

Patio Action Pearson said...

Because they're ads and commercials and not ideas.

That's my biggest peeve—that advertising thinks it has to be advertising.

o'malley said...

The clients say "i love it. perfect. just add 3 more 'primary' messages" and every one at the agency says "sure thing".

Mr. Mind said...

outdated creative minds and poor account planning

Rusty Broome said...

Because we let it.

Erica said...

There's a bell curve on everything we create. Most music, film, art, food, etc is mediocre, only a small percentage of anything is great.

Mediocre ads seem to suck more because advertising isn't inherently enjoyable. It interrupts things we enjoy with messages we don't want.