Wednesday, September 9, 2009

A copywriter’s job is to make it all make sense.


kbhaupt said...

I'm not sure about this one. Or yesterday's. Shouldn't all of these be the jobs of both writers and art directors?

Dan said...

I guess so, but ultimately, a writer needs to be clear and concise. And an art director needs to direct and think more about the voice of the page and less about illustrating the concept.

In my opinion, that is.