Tuesday, September 8, 2009

The art director’s job is not to figure out what to show but rather how to show it.

2 comments:

matthew said...

Unless you're a conceptual art director. Or you and your copywriter trade roles from time to time. Or you're a designer designer team working on advertising... Can we amend this rather staid and longstanding misconception?

Dan said...

The emphasis in this post is more on the first half of the sentence than the second.