Episode 310: Rich Silverstein of Goodby, Silverstein & Partners
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On his second visit to the podcast, Rich covers The Lion of St. Mark,
winning, dealing with roadblocks, wit, design, and personal growth.
5 years ago
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2 comments:
Along the same lines, "Don't patronize". At any level. People aren't stupid and sometimes we (not that we aren't people, but rather acknowledging those who read this in general) forget that.
Example: I use to do computer troubleshooting with a friend of mine. When the customer asked what was wrong, he would go into the technical jargon, leaving the poor person confused, but not willing to admit it. To counteract this, I would describe their computer in general anatomy. CPU became the brain/spine. Memory because short term memory and hard drives long term memory.
Back on point, the level of language and style of your work should always enable people to follow exactly what you are trying to convey.
This post is heavy…man.
This moment of non-heavy brought to you by thankkrichmar.blogspot.com
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