Monday, February 4, 2008

Never underestimate the underdog.

That applies to designers, art directors, copywriters and sports teams. 


Rick said...

She blinded me with Giants. I saw 10 million people hug last night, Goliath laying at their feet.

Truzen said...

The underdog has more to prove. When a person or team is heralded as the best ever (or greatest or most amazing etc), more people start believing the hype and stop working on improving themselves. But the underdog... the underdog has to fight, to improve, to create something new.
At some level we always root for the underdog, because we can tie our personal struggles to the battle that we see them going through. And when they win, we feel that we too can endure and overcome.

Liz said...

"You got no fear of the underdog, that's why you will not survive."

- The Underdog by Spoon

Check it out Dan, you'll love the song