Monday, April 13, 2009

Account people: Using more words does not make you appear smarter.

4 comments:

RICK said...

You just made Marcel pee his pants.

That's twice today.

Rusty Broome said...

I don't think it needs it's own headline but perhaps as an addendum to this one.

Repeating the same thing the client told you over and over, doesn't make it right.

Elizabeth said...

Nor does using the words "pithy" or "ideate."

Rusty Broome said...

YES

Does anybody know what pithy means? If i get asked to write one more pithy headline, i'll go crazy. I'm not sure it should even be used in that context.