Tuesday, June 10, 2008

In the time it took you to hunt for the elusive Big Idea, you could have made a good idea breathtakingly great.

2 comments:

Truzen said...

So true. Just this quarter I was working with Francis and we had this Big Idea for Just for Men called "Distinguished Day" that was just so huge that we had a hard time bringing it down to a traditional advertising level. It was basically a PR event with a website.

colin said...

I dig it.