Episode 310: Rich Silverstein of Goodby, Silverstein & Partners
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On his second visit to the podcast, Rich covers The Lion of St. Mark,
winning, dealing with roadblocks, wit, design, and personal growth.
5 years ago
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6 comments:
I tend to know, because good ideas stick out when you surround them by bad ones.
Agreed with Rusty. And often times those good ideas come in brainstorming sessions and I can gauge by my personal and by the team's enthusiasm how good of an idea it really is.
Usually when I start punching the air uncontrollably and get really excited as soon as the idea forms, I know it's great. Not everyone else recognizes its brilliance as readily/ever. Sometimes they're right.
Though it does happen that I return to brain dumping notes and discover a brilliant thought that I had discarded as ridiculous. In fact there's something so satisfying in this that I almost prefer it.
it's a little bit of both. sometimes i may have a good idea, in the form of a line or something, but not know what to do with it until later.
i was looking through the notebooks i carry in my back pocket the other day and stumbled across the scribble "six flags over jesus."
i don't remember writing it. but that would have made one hell of a branding project.
The more I do this job, the more I know a good idea as soon as I see it. But I also hesitate to self-edit TOO much, because every once in awhile someone else (Creative Director, partner) will see that spark of brilliance in your idea that you somehow missed.
i usually know, but it's solidified when i can get the most genius, most favorite people in my life to agree with me. over food that i made as a bribe. i forget- will you eat onions?
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