The Headline-A-Day Page: Before you brainstorm, brandstorm.

Tuesday, November 11, 2008

(By that I mean talk about the brand and its promise before jumping to ideas for ads and whatnot.)

Unknown said...: I would have liked the brandstorm line better as a follow-up to your second line.

Just sayin'.; November 11, 2008 at 11:51 AM
Elizabeth said...: PHRASE COINAGE ALERT!; November 11, 2008 at 3:14 PM